So that was a bit unusual… in general, the casual games industry expects to be ignored-at best-by the hardcore guys. Actually, Peggle has had a weird crossover success with the hardcore crowd in general…the guys at PC Gamer and Games for Windows really covered it a lot. So we were pleasantly surprised that the response was almost universally positive. A lot of people inside PopCap weren’t too sure about it, and even the people who supported it were kind of worried about the reception Peggle might get from the Steam crowd… what with the unicorns and all. JK - The Valve/Peggle Extreme thing was kind of a weird experiment for us, in that it fell way outside of our traditional demographic. RPS- Did you ever expect to have the sort of cult reputation you do now, post- Peggle and the Valve association? Or was the plan originally to make successful games for the more traditional casual audience? As we discover new genres of casual games and make these playable on new platforms, the PopCap audience likewise continues to expand and diversify. Our mission at PopCap is to be innovators of casual games on as many platforms as possible to make our games as accessible to this audience of ‘everyone’ as possible. Many of our games are on Xbox Live Arcade, for example, and are doing well with traditional gamers - while PopCap’s mobile games do very well with younger gamers. PopCap research shows that casual games naturally skew towards an older (89% of players are aged 30+), female (76% are female) audience but those are just the people who buy the games on the PC. We strive to make games that appeal to everyone and anyone - from mothers to their renowned nemesis’, hardcore gamers.

Jason Kapalka - Everyone is a potential player of PopCap games. Rock, Paper, Shotgun - Who do you see the casual gaming audience as being? Riding a wave of cult credibility in the wake of Peggle's strong association with The Orange Box, clearly this developer/publisher was someone we should chat to.īelow, PopCap co-founder and Chief Creative Officer Jason Kapalka offers a few insights into this quiet gaming giant - including their relationship with Valve Software, their approach to humour, the future of casual gaming, what to expect from upcoming sequel Peggle Nights and how they're not, in fact, slathering, extreme-right warmongers. While the gleeful pachinko riff might be our obsession, for casual gaming luminaries PopCap, it's just one more horse in an already unbelievably successful stable.

I don't need to do the maths to know that the game that's been mentioned more times than any other on Rock, Paper, Shotgun is Peggle.

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